Guilherme Ulbriki ・Product Designer

Making financial education fun through gamification

Product Designer・2 months of project・2021

App Store

4.3

Google Play

4.6

Teaching about finance

GETTING STARTED

Mooney is a financial education startup partnered with hundreds of schools across Brazil, providing content that helps students—from elementary through high school—learn about the financial world.

Through Mooney’s products, teachers can access educational content designed to be delivered to students in the classroom.

Teaching about finance

GETTING STARTED

Through Mooney’s products, teachers can access educational content designed to be delivered to students in the classroom.

A gamified app

the challenge

As part of the students’ learning journey, Mooney needed to provide exercises to help reinforce the concepts taught in the classroom. After several brainstorming sessions and alignment meetings with stakeholders, we identified an opportunity to develop a gamified application.

A gamified app

the challenge

01

Help students learn about finance in a fun and engaging way

02

Provide a gamified app where students can redeem rewards

Competitor analysis

Research

Learning through gamified platforms is already a well-established practice in the market, with major players successfully consolidating their presence in this space.

Competitor analysis

Research

Learning through gamified platforms is already a well-established practice in the market, with major players successfully consolidating their presence in this space.

My goal was to explore the in-app experience of these platforms and understand how the relationship between completing a task and earning a reward works.

Exploring ideias

WIREFRAMING

After some initial research and exploratory workshops with stakeholders, I began testing potential ideas and approaches for the app, exploring what the experience of completing tasks and interacting with rewards could look like.

Exploring ideias

WIREFRAMING

The universe of finance

THE SOLUTION

The app’s theme was “The Universe of Finance.” Each planet represents a different elementary school grade, and within each one, students can access exercises designed to reinforce the concepts taught in the classroom.

The universe of finance

THE SOLUTION

Mooners

As a reward for completing exercises, we introduced Mooners. Students can collect, evolve, and trade Mooners with other students to grow their collection.

Talking about finance

As part of Mooney’s teaching methodology, we provide exercises designed to reinforce the content taught by teachers in the classroom. As students explore the “Universe of Finance,” they watch complementary video lessons and, at the end, answer a set of questions related to the material.

After completing the quiz, students receive a Mooners chest as a reward. They can build their own Mooners collection, trade with other students, and evolve their Mooners to higher levels.

Results

impact

We launched the app and began testing it with a few classes before releasing it to the public. We received very positive feedback from users.

Results

impact

We launched the app and began testing it with a few classes before releasing it to the public. We received very positive feedback from users.

Alves

“Millions of stars 🌟 Congratulations on the great work! This app is amazing. It really helps people learn about finances and save money for their dreams!”

Marcela

“The Mooney app has become an essential part of my family’s routine. Financial education is so important, and the app’s easy-to-use experience, combined with its educational content and games, is amazing.”

Dhiedson

“😍 I’m in love with this app, not because of the rewards (I still haven’t figured out how to earn them), but because of its purpose. I’m saving money and tracking everything through the app, which makes it much easier to stay on top of my finances. Congratulations!”

Aline

“It’s really good, you learn while earning rewards. Some questions are easy and others are a bit harder. I wish I could get them all right, but sometimes I can’t.”

What I learned

It’s important to understand limitations - We need to recognize that not everything can or should be done. Understanding the context we are in allows us to make better, more informed decisions.

Developers need to be involved throughout the process - Not only during handoff or at the end of the project, but also in the decisions we make along the way.

Selected cases