Mobile ・ Travel
My goal
I understand that there is a business opportunity and also a chance to improve the experience for those who want to plan their own trip.
My goal was to understand more deeply what the difficulties of these people are and explore how we could solve these problems.
Discovery process
Desk Research
I started my process by seeking to have a greater context about who plans their own trips. I tried to understand the motivations of these people and also what problems they are currently facing with other competing products.
Users like to have the freedom of choice and especially for saving money.
"Those who enjoy organizing their own trips rarely travel any other way."
Competitor analysis
To complement my Desk Research, I researched the behavior and experience of other apps and websites that helped people organize their own trips.
Interviews
After having a broader context about the subject, I felt the need to talk with people who have organized their own trips. In total, 6 people participated in an interview lasting approximately 40 minutes.
We talked about various aspects involved in organizing a trip, such as transportation, accommodation, documents, and itinerary. The most valuable insights for me were:
No matter the quality of your planning, unforeseen events happen.
You will discover various places while heading to another destination.
People would like to know where they could save money.
The solution
iTrip
To design this new experience, I tried to pay attention to 3 main points that users showed to be crucial for good planning and that they enjoy the process:
Flexibility
People want to have as much control over their decisions as possible.
Money
People want to know how much this trip is costing them.
Changes
The itinerary can be changed several times, even during the trip.
UI Design Process
Motherboard
I sought inspirations for products related to travel and also those that were close to the functionalities I would develop.
UI Design
Travel Mode
How can we overcome unexpected events that occur during travel? This line of thought gave rise to the Modo Viagem.
Users can make quick changes to their itineraries and also search for other nearby activities.
Transport
To provide greater flexibility for users, I decided to open up transportation options so that we are not limited to flights only. This gives users more freedom to organize their logistics.
Accommodations
It is important that the place where the user will stay helps with the logistics of their trip. Therefore, I have added two sections: "where the hotel is located" and "what is nearby."
Script
The itinerary is the part of the organization where the most changes will occur, even during your trip. It is important for users that it be something quick and practical.
Impact
Validation
The design of these experiences is just the first step in the development of this product. We must analyze metrics and conduct user tests, A/B tests, and collect data in any other way.
Therefore, having knowledge of this information is of utmost importance for the development and growth of this product and for the users.