Guilherme Ulbriki ・Product Designer

Organizing your own trip directly from your phone

4 months・2023

Overview

GETTING STARTED

iTrip is an app that allows users to plan and organize their own trips directly from their phones, centralizing all travel information in one place. Planning a trip often requires extensive research and careful preparation.

Through user conversations and market analysis, we found that many people want to organize their own trips but feel overwhelmed and insecure, fearing that their experience may not turn out well if they plan everything on their own.

Overview

GETTING STARTED

Everything in a App

the challenge

I identified both a business opportunity and a chance to improve the experience for people who want to plan their own trips. My goal was to better understand their challenges and explore how we could solve those problems.

Everything in a App

the challenge

01

Enable people to organize their own trips directly from their phones

02

Flexibility and a great experience across different usage contexts

Initial discovery

Desk research

I started the process by gaining a deeper understanding of people who plan their own trips. I explored their motivations and the challenges they currently face with competing products.

Initial discovery

Desk research

I started the process by gaining a deeper understanding of people who plan their own trips. I explored their motivations and the challenges they currently face with competing products.

Users value the freedom to make their own choices, especially when it helps them save money — This was identified as one of the main reasons people choose to plan trips on their own.

“People who enjoy planning their own trips rarely go back to traveling any other way.” — Report from a participant in a study about planning trips independently versus through travel agencies.

Talking with users

interviews

After gaining a broader understanding of the topic, I felt the need to speak with people who had already planned their own trips. In total, 6 participants took part in interviews lasting approximately 40 minutes each.

We discussed several aspects involved in planning a trip, such as transportation, accommodation, documentation, and itineraries. The most valuable insights for me were:

Talking with users

interviews

We discussed several aspects involved in planning a trip, such as transportation, accommodation, documentation, and itineraries. The most valuable insights for me were:

No matter how well you plan, unexpected situations will happen - Unexpected situations and plan changes can happen during a trip. It’s important for the app to support flexibility and adjustments.

People would like to know where they can save money - One of the main reasons people choose to plan trips on their own is the opportunity to reduce travel costs.

Finding references

motherboard

Finding strong references and inspiration is an important part of achieving a successful outcome and delivering a refined product with high visual quality.

Finding references

motherboard

Finding strong references and inspiration is an important part of achieving a successful outcome and delivering a refined product with high visual quality.

Opportunities

THE SOLUTION

To design this new experience, I focused on three key aspects that users identified as essential for effective trip planning and an enjoyable process: flexbility, money and changes.

Opportunities

THE SOLUTION

To design this new experience, I focused on three key aspects that users identified as essential for effective trip planning and an enjoyable process: flexbility, money and changes.

Travel mode

#1

How can we handle unexpected situations during a trip? From this question, Travel Mode was created. Users can quickly adjust their itineraries and search for nearby activities based on their location.

Transportation

#2

To provide greater flexibility for users, I decided to expand the transportation options instead of limiting the experience to flights only. This gives users more freedom to organize their travel logistics.

Accomodation

#3

It’s important that the place where users stay supports the logistics of their trip. Because of this, I added two sections: “Where the hotel is located” and “What’s nearby.”

Itinerary

#4

The itinerary is the part of trip planning that tends to change the most, even during the trip itself. It’s important for users that the experience remains quick and practical.

Validation

Impact

Designing these experiences is only the first step in developing this product. We must analyze metrics, conduct user testing, run A/B tests, and gather data through any other relevant methods.

Having access to these insights is essential for the product’s growth, evolution, and overall user experience.

Validation

Impact

Designing these experiences is only the first step in developing this product. We must analyze metrics, conduct user testing, run A/B tests, and gather data through any other relevant methods.

Having access to these insights is essential for the product’s growth, evolution, and overall user experience.